First, you should set up both traffic and remarketing pixels on LinkedIn to capture visitors coming from Facebook. This allows LinkedIn to find similar customers for your campaigns. You will gain valuable insights into the job titles and regions of your target audience, which you can use for future campaigns.

With LinkedIn remarketing, you can target people who have already interacted with your product. This increases the likelihood of them becoming customers. Create professional and targeted lead ads that highlight the benefits of your software and offer prospects the opportunity to book a product demo directly.

» Educate yourself on the best interactive marketing strategies in 2023

1. Know Who Your Customers Are

First, you should set up both traffic and remarketing pixels on LinkedIn to capture visitors coming from Facebook. This allows LinkedIn to find similar customers for your campaigns. You will gain valuable insights into the job titles and regions of your target audience, which you can use for future campaigns.

2. Choose the Right Type of Video

Knowing your audience also helps you choose the right type of video for them. Here are 5 of the most popular video types that can be used to effectively promote your small business online:

1. Product Demo

Product demos provide viewers with an interactive experience by showing them how your product or service works. They allow potential customers to see the features and benefits of your product or service, making it easier for them to know whether it's what they need or not.

2. Testimonials

Testimonials are a great way to build brand trust. When you show customers what others have to say about your business, it makes it easier for potential customers to make that initial decision based on somebody else's experience. Just make sure those testimonials are easy to find on your website.

3. Founder's Story

Company stories help viewers get to know you and your business or brand on a deeper level. Showing viewers how your business came to be can help you create a connection with your audience and share your vision, which they would support too. Plus, if you do it well, a good founder's story can definitely help you stand out.

4. Informational/Tutorials

Informational or tutorial videos are a great way to educate viewers on topics related to your business. This type of video allows you to showcase your expertise in the industry, which again builds trust—but in a more objective rather than emotional manner.

5. Behind-the-Scene

Behind-the-Scene videos are great for connecting  with viewers, showing them what it's like to work at your business, and giving them an inside look at how things operate.

3. Partner With Influencers

When promoting your small business online, one of the most effective ways to reach a wider audience is to partner up with influencers. Influencers are typically people with a large online following who are seen as experts or enthusiasts in their field. Some of the main benefits are:

• Increased brand visibility—Influencers have a large audience that can help spread the word about your business and potentially lead to more sales.
• Established credibility—By associating with influencers, your business will appear more credible and reliable in the eyes of potential customers.
• Get authentic endorsements—Influencers can provide genuine and honest opinions of your products or services, which can be more powerful than traditional advertising.

When it comes to selecting an influencer for your campaign, you'll want to keep in mind a few key factors:

• Consider the influencer's niche and make sure it aligns with your business.
• Check whether they have high engagement with their audience so that your message will reach the right people.
• Make sure you can afford the influencer.

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